Small Business Saturday 2025

Small Business Saturday 2025 is on Saturday, November 29, 2025 (in 354 days).  Calendar for 2025

Small Business Saturday 2024 has already passed: it was on Saturday, November 30, 2024 (10 days ago).  Calendar for 2024

Small Business Saturday was created in 2010 as a counterpart to Black Friday and Cyber Monday to encourage shoppers to visit small and local shops.

Small Business Saturday follows Black Friday, the informal name given to the Friday after Thanksgiving Day (which is always held on the fourth Thursday in November) that marks the beginning of the Christmas shopping season, and always falls between November 24 and November 30. In this context it is sometimes also referred to as Black Saturday, even though this term has many different meanings.

"Small Business Saturday" is a registered trademark of American Express.

In the UK, Small Business Saturday is held on the first Saturday in December of each year. As in the US, the campaign encourages consumers to 'shop local' and support small, independent businesses in their communities. For further information see smallbusinesssaturdayuk.com.

Small Business Saturday is part of the Christmas shopping season that starts on Black Friday and also encompasses:

• Black Friday, the informal name given to the Friday after Thanksgiving (which is always held on the fourth Thursday in November) that marks the beginning of the Christmas shopping season
• Buy Nothing Day, an international day of protest against consumerism, held on the same day as Black Friday
• Cyber Monday, a marketing term created by online retailers to encourage online shopping, held on the Monday after Black Friday
• Giving Tuesday, an international day of charitable giving, held the day after Cyber Monday
• Super Saturday (also known as Panic Saturday), the name given to the Saturday before Christmas Eve which (unofficially) marks the end of the Christmas shopping season

Further reading: Small Business Saturday on Wikipedia

Small Business Saturday 2026 is on Saturday, November 28, 2026 (in 718 days).  Calendar for 2026

Dates of Small Business Saturday 2025 and surrounding years as downloadable image file