Row of small shops in London, UK
Small Business Saturday was created in 2010 as a counterpart to Black Friday
and Cyber Monday
to encourage shoppers to visit small and local shops.
Small Business Saturday follows Black Friday, the informal name given to the Friday after Thanksgiving Day
(which is always held on the fourth Thursday in November) that marks the beginning of the Christmas
shopping season, and always falls between November 24 and November 30. In this context it is sometimes also referred to as Black Saturday, even though this term has many different meanings
"Small Business Saturday" is a registered trademark of American Express.
In the UK, Small Business Saturday is held on the first Saturday in December of each year. As in the US, the campaign encourages consumers to 'shop local' and support small, independent businesses in their communities. For further information see smallbusinesssaturdayuk.com
Small Business Saturday is part of the Christmas shopping season that starts on Black Friday and also encompasses:
- Black Friday, the informal name given to the Friday after Thanksgiving (which is always held on the fourth Thursday in November) that marks the beginning of the Christmas shopping season
- Buy Nothing Day, an international day of protest against consumerism, held on the same day as Black Friday
- Cyber Monday, a marketing term created by online retailers to encourage online shopping, held on the Monday after Black Friday
- Giving Tuesday, an international day of charitable giving, held the day after Cyber Monday
- Super Saturday (also known as Panic Saturday), the name given to the Saturday before Christmas Eve which (unofficially) marks the end of the Christmas shopping season
Further reading: Small Business Saturday
2021 calendar as templates for
Word, Excel and PDF
A selection of calendar templates for 2021 in landscape and portrait orientation and with US federal holidays, suitable for a variety of applications.